After 25 years working in the unsustainable fashion industry, Jo decided to become part of the solution, not part of the problem! She founded RubyMoon, and named it after her grandmother who inspired her.
Fashion and textiles is second only to the oil industry for creating pollution and it also employs 1/6th of the global workforce (mainly women paid under the living wage & subjected to modern slavery). This is the industry that has the most substantial potential to change. Particularly for women and by women- who make 70% of consumer choices. Jo believes that how we vote with our money is the most effective agent for good.
Jo is a lingerie and swimwear specialist, a mother and activist. She loves to swim and the beach is her favourite place!
Our suppliers create opportunities for disadvantaged people
Our products are sourced with sustainability in mind
We’re striving to dismantle poverty through social trading