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Do Design: Why beauty is key to everything

So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored.

Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

Do Design will inspire you to:

-Improve your creative process
-Raise the quality and craft of your work
-Consider the experience as much as the product
-Adopt simplicity, utility and honesty as guiding principles
We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?

The Do Book Company

The Do Book Company is an independent publishing house based in Shoreditch, London. We produce a series of inspirational guidebooks in print and digital formats. Our books are written by speakers from the Do Lectures whose ideas have inspired others to go and Do. Our aim is to recreate that same positive change in book form – whether that’s the mastery of a new skill or craft, a simple mindshift, or a shot of inspiration to help you get started. Each book is fairly short, about 100 pages, as it focuses on the ‘doing’ rather than the background theory. Concise, practical guides that make it easier to Do stuff. A royalty of 5% from the proceeds of each sale will go back into the Do Lectures to help it achieve its aim of making positive change.
Read all about The Do Book Company

The Do Book Company big sellers

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Do Story: How to tell your story so the world listens £8.99 GBP
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Do Sourdough: Slow bread for busy lives £8.99 GBP
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Do Lead: Share your vision. Inspire others. Achieve the impossible. £8.99 GBP
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Do Grow: Start with 10 simple vegetables £8.99 GBP
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SUPPORTING THE MAKERS

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We’re striving to dismantle poverty through social trading